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The Nature of Superpowers
I recently spent two hours in a conference room with some really smart people and three accomplished musicians from a young, innovative Chicago-based chamber orchestra called Fifth House Ensemble. We...
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Good patient data is not always meaningful patient data
I’ve been thinking recently about some of the newer sources of health data, namely patient-generated data. My working headline is something like “Good patient data is not always meaningful patient...
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What will make Patient Data Meaningful to Patients and Physicians?
In my last blog posting I noted that the thousands of health apps available today are beginning to generate good, accurate patient data. But just because the data is accurate doesn’t mean it’s...
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On Creating a (Healthcare) Whole Bigger than the Sum
platform, noun 1. A raised level surface on which people or things can stand. When I think about a platform, especially in business, I imagine a foundation for building an integrated solution or a...
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Pharma Data: Expose It to Understand, Embed It to Transform
In my last blog, I talked about the technical challenges of getting customer data from multiple agencies all in one place. Oh yes, and the corporate culture challenges, too! Challenging but not...
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Pharma Marketing: The Heart of Software and the Face of Services
Is the future of digital marketing primarily services or software? That is of course an overly simplistic question, but it’s one I think about frequently. My conclusion? It will be both. In the future,...
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The 3 Questions that Data Should Answer for Successful Pharma Marketing
In a recent posting I introduced the idea of a “master data vortex.” The one place where we gather enough data from enough customer activities to derive truly actionable insight. If we’re only looking...
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Four Unique Strategies for Data in Pharma
A significant share of our business focuses on data. We build and manage marketing data analytics and reporting platforms for pharmaceutical brand leaders. What we’ve learned is that this effort...
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Filling the Digital Gap for Pharma
Whenever there is a major paradigm shift in business, there is both a capability and a capacity gap. Rarely do companies have the right people, and enough of them, to fulfill the demands of a new...
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Pharma Marketing: What’s the difference between Customer Insight and Customer...
When a business idea makes the cover of Harvard Business Review, McKinsey Quarterly, and the Nottingham City Council website, you can bet it’s become a buzzword. Analytics-driven “customer insight” has...
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